Parks Associates: 24% of Households Report They Are Not Currently Enrolled in an Energy Program Such as Demand Response or Time-of-Use

Smart Energy Summit addresses much needed marketing for energy programs

DALLAS, Feb. 15, 2024 /PRNewswire/ — Parks Associates will highlight new research at the 15th annual Smart Energy Summit, co-located with DISTRIBUTECH, February 27-28, Orlando, Florida, revealing 24% of US internet households are not currently enrolled in a utility energy program. The research firm’s latest consumer study finds that 41% are currently enrolled in an energy program, such as demand response (DR) or time-of-use, while 35% were once enrolled but not anymore. Current adoption of smart thermostats is 17%.

Smart Energy Summit: Engaging the Consumer, February 27-28 at the Orange County Convention Center in Orlando, features keynotes from Google, Uplight, Southern Company, and Parks Associates and a keynote panel featuring GAF Energy, California Public Utilities Commission, and SmartMark Communications. Sponsors are SkyBell, SmartThings, Arcadia, Resideo, and Universal Electronics.

“Marketing and enrollment for utility programs are a challenge, as program names and incentives vary widely, causing consumer confusion and low awareness,” said Mindi Sue Sternblitz-Rubenstein, Vice President of Marketing, Parks Associates. “Our research shows consumers are interested in ways to save energy and money, so program participation could be higher, with the right approach. At Smart Energy Summit, we will analyze strategies most likely to expand consumer awareness and adoption.”

Smart Energy Summit sessions, moderated by Parks Associates’ expert research team, address the new business models being deployed regarding the transition to clean energy, next-generation revenue opportunities, synergies with smart home solutions, and the impact of EVs on energy consumption:

  • The Convergence of Smart Home, Energy, and Utility, February 27, 10:15 AM
  • The Future Role of EVs and Charging Stations, February 28, 1:45 PM
  • Women in Tech Keynote Panel: Next Gen of Revenue, February 28, 2:45 PM


  • Erik Becker, VP, Strategic Accounts, Arcadia
  • Dr. Gabriela Bunea, Chief Solar Innovation Officer, GAF Energy
  • Luis Castro, Business Development Manager – Utilities, Enel X Way
  • Max Gaspranov, Director, SmartHome & Energy, TELUS
  • Dave Kranzler, GM, IoT Services, Amazon Web Services
  • Bijou Lulla, CEO, Sustainable Energi Solution
  • Desiree Mejia, Co-Founder & COO, SkyBell
  • Maryam Mozafari, Program Supervisor – Demand Response/Flexibility, California Public Utilities Commission
  • David Oberholzer, GM, Resideo Grid Services, Resideo
  • Jigar J. Shah, Director, Energy Services, Electrify America
  • Juliet Shavit, President & CEO, SmartMark Communications
  • Chris Thorson, CMO, FLO
  • Paul Wezner, Chief Product and Customer Officer, Powerley

Registration is open at the DISTRIBUTECH event website. Parks Associates will host an evening reception Tuesday, February 27, from 6-8 pm. For questions or to speak with an analyst, contact
or call 972-490-1113.

About Smart Energy Summit

Parks Associates’ 15th annual Smart Energy Summit: Engaging the Consumer is co-located with DISTRIBUTECH 2024 on February 27–28 at the Orange County Convention Center in Orlando, Florida.  Smart Energy Summit addresses energy and renewables technology trends in the residential and small-to-medium business markets.

Industry players join expert panels and networking sessions to address the expansion and monetization of energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Follow #SmartEnergy24 on Parks Associates’ LinkedIn and Twitter/X at @SmartEnergySmt. For information on speaking, sponsoring, or attending Smart Energy Summit, visit

SOURCE Parks Associates